meet the team

It takes the whole team to keep everything running smoothly at Token! Everyone here is passionate about jewelry and making your shopping experience the best possible.


Sarah willger, owner/designer

Sarah purchased her first set of bench tools, wire and a bench block in 2005, wanting to create her own pair of earrings after falling in love with a strand of Labradorite gemstones. What began as a part-time passion has now grown into a dynamic and evolving local business.

Sarah loves wearing her latest designs and currently lives in the Trinity ring and the Ripple Hoops.

randi jo, general manager

RJ has been involved with Token since the very early days of art crawls + pop-ups. She then transitioned into marketing + photography, and is now our first General Manager managing our crew of 25 employees and growing! RJ is fueled at work each day by her individual connections with each employee.

Two of her favorite things at work are conducting employee evaluations and our weekly team leadership meeting!

RJ loves pops of color so it's no surprise that her absolute favorite piece of Token jewelry is the Nomad Ring!

operations + fulfillment

Alicia, Fulfillment Manager / Customer Service Specialist

Giving is Alicia's love language! She's worked previously at a Holistic Wellness office for 17+ years, and customer service/care are her expertise. She's now been at Token for 2+ years. Alicia thrives in making people feel special with gifts for loved ones or gifting love to yourself!  

Her favorite piece of jewelry is any statement earring or statement ring 

Alicia's favorite part of working here is having an amazing group of people to work with! "I couldn't do it without the entire team's efforts and communication"

Anna, Operations + Inventory Manager 

Anna is from Woodbury, Minnesota and is a senior at UW Eau Claire majoring in OSCM with a minor in marketing.

Her current favorite piece of jewelry from Token is the Coquette Bow Earrings

Her favorite part of working here is working on spreadsheets, and her playlist of choice while working is oldies.

Ella, order fulfillment

Ella is a sophomore graphic communications major at UWEC. She loves all forms of art and working at Token inspires her to stay creating! 

Her favorite jewelry piece is her Pacifica ring! Her favorite part of working at Token is getting to be around amazing, inspiring women. It’s inspiring getting to learn so much from them and how small businesses operate.

marketing team

lexi, Marketing Manager

Lexi is an Eau Claire native and has worked at Token for over two years. She leads the marketing team with her knowledge of the brand, photography, and email design.

Her current favorite jewelry piece is the Alexandra Toggle Necklace.

Hannah, marketing graphic designer

Hannah has lived in Eau Claire since her college days at UWEC where she studied graphic design and marketing. She loves Token because it's a constantly changing and creative environment where she can utilize all of her skills.

Her favorite piece from Token is currently a necklace she made at the charm bar!

halle, marketing specialist

Halle was born and raised in Eau Claire, and is currently attending the University of Wisconsin Stout, and has a passion of helping others thrive.

Her favorite piece of jewelry from Token is the Capri Chain.

Halle's favorite part of working here is working with her best friends!

liza, content creator

Liza started out as a summer intern at Token and was then hired on to continue creating her engaging and high-quality content she brings to the brand.

She’s usually drinking Starbucks, and wearing the Valerie Hoops!

The makers

Molly, Production Lead/Design Coordinator

Molly went to school for sculpture, but has fallen in love with the jewelry making process.

Her favorite piece of jewelry from Token is the Form Studs!

Molly's favorite part of working at Token is working on tiny pieces of art that can make a person feel beautiful and important.

Kenzie, Lead Maker/Design Coordinator

Kenzie is an old soul at heart, trying to embrace her childlike joys and spreading love each day.

Her favorite piece of jewelry from Token is any statement earring. Her favorite part of working here is being surrounded by such strong, talented, + creative women.

Tara, maker

Any piece of jewelry that has a heart is Tara's favorite, because it reflects how everyone at Token puts their heart into making our jewelry!

Plus being surrounded by all the gorgeous pieces brings out the "happy" in her!

gabz, maker

Gabz grew up in Eau Claire and has been involved in local conservation for years. Her favorite piece from Token is the Alex Chain Studs.

"Working at Token is all around amazing, so it's hard to pick just one thing!"

Zoey, maker

Zoey grew up in Saint Paul, Minnesota, and moved to Eau Claire with her partner over the summer. She's been making jewelry for about 6 years. Her favorite pieces to make are any wire-wrapped pieces such as the Kai Necklace and the Floating Pearl Earrings.

Her favorite things about working at Token are how positive and loving everyone is and getting to make jewelry full time (which is her favorite hobby), learning new techniques from very talented makers.

Diana, maker

Reiki Master, yoga teacher, mother of 2 teens and a doodle, and loves nature and home cooked meals!

Her favorite Token piece is the Moonstone Droplet Necklace.

She loves the creative atmosphere of Token, and will always be seen with her water with electrolytes, listening to audiobooks, and eating Bobos snack bars.

kelly, maker

If Kelly isn't home with her family, you'll find her teaching art, making jewelry, or taking a yoga class.

Her favorite piece of Token jewelry is the Mini Staples.

She loves working with awesome, inspiring people and growing her jewelry making skills.

the stylists

Avery, Retail Operations Manager

Avery lives in Strum, Wisconsin, and will be graduating in May from the Marketing program at Madison Area Tech College.

Her favorite piece of jewelry from Token is the Quinn Hoops.

She thinks the best part about working here is working with the amazing staff and customers!

Andrea, stylist

Andrea is a local hairstylist who now has the coolest part-time job ever! She's obsessed with her pets, and when she's not at Token you can catch her running, biking local trails or drinking wine!

Her favorite jewelry is the Cloud Hoops and Golden Drop Earrings, basically all chunky gold jewelry.

She loves being part of a female-owned business and getting the chance to help people find their style with jewelry.

roanne, stylist

Roanne loves dogs, jewelry, and making people laugh.

Her favorite piece of jewelry from Token is the Olivia Ring.

She loves working at Token and getting creative with people and building out their vision.

Kaylie, stylist

Kaylie is known for creating the absolute cutest Charm Bar creations around Token! See a cute display at our Charm Bar - yeah, Kaylie probably made it!

When Kaylie isn’t styling jewelry at Token, you can find her studying Psychology at UW-Eau Claire while sipping on a Raspberry Rose Poppi, taking the latest class at Eaum Yoga, or jumping on a plane to travel the world! Her favorite country so far is Italy because of its scrumptious cuisine (cup of gelato for one please…make that two cups actually) and friendly atmosphere.

Her favorite Token pieces are the Alexandra Toggle, La Mer Bracelet, and Olivia Ring!

Leah, stylist

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